‘Kanti foundation ‘kanti derived from Sanskrit means beauty. Here I would like to say that creation of human being, animals and plants are the great beauty of the nature. We live on the most beautiful planet, which provides us all the resources to live here. but when the need for something becomes essential, you are forced to find ways of getting or achieving it. Resulting global warming and climate crisis, where, today planet are at great risk. As we know very well ‘necessity is the mother of invention’. But we must understand that necessity is may not be the mothers of all invention when comes to marketing. In this regard I would like to say that there is very thin line between requirement and necessity. its very clear that society have to maintain the thin line between requirement and necessity so that climate crisis is reduced.